|
| Carnivale - It's Festival Time |
|
|
|
|
I think from time to time we take for granted some of the great events that we are involved in and the scope and breadth of our deployment. Since the last edition I have had cause to "delve deep" into our World of festivals and concerts and thought that I should share some of the findings with all.
Firstly, I guess is "what defines a festival". In this article I want to reflect of the concerts and outdoors events that make up the great sector of our global business.
 Our journey through festivals has seen us rack up an enviable list of clientele. On the Mega events our ongoing relationship with Ken West and Vivien Lees of Big Day Out fame in Australia has just seen us complete our 14th consecutive events in Melbourne with some Sydney events of the past sitting in the portfolio. The festivals of Leeds and Reading under the watchful eye of the "guru" Melville Benn continue to create one of the greatest challenges in operations each and every year within the UK, followed closely by our efforts at the World renowned Glastonbury Festival.
The summer concert series hosted within the Domain for the festival of Sydney sees 5 consecutive events over a 4 week period, always well sprinkled with events hosted on the Steps of the soon to be World heritage listed Sydney Opera House.
St Kilda Festival is "folklore" for those in and around the city of Melbourne, an event that transforms the "bohemian like" community into a beachside collection of fine food and entertainment, not to mention the IMG hosted Melbourne International Flower and Garden Festival where Greg Hooten becomes the "floral doyen" of the South!! The numerous Fringe and Gay festivals around the globe combined with the Boutique concerts at Vineyards and "funky parts of the world" ensures that we keep our hand in at the small events as well as the mega's.
These smaller style events require the same meticulous planning as the majors and are well recognized within the group and fundamental to our annual trade.
Many of the festival activities also occur in our CleanDomain world in the forecourts and stages of the great retail facilities that we are proud to service. From Big brother and Idol performances, to dancing with the stars and community based events, our company remains at the forefront of the festivals business.
Over the past twelve months alone we have serviced Robbie Williams, U2, Rolling Stones, Madonna, Red Hot Chili Peppers, Diana Ross, Chris Issak, in outdoor Stadia around the Globe, as well as every conceivable festival act from WWF Wrestling to Roller Derby, Gun’s and Rose’s, and Skin and Steel (Tattoo’s and Motor bikes), to Disney, West Life, Elton John, Billy Joel, Pink Floyd and their like in the arena’s and facilities including The Everret centre, Orlando Arena, Wembley Arena to name a few.
The festivals business is great business and we have a lot to offer or clientele in the knowledge we gain around the globe whilst providing a quality service platform for such events. Our challenge is to offer the right service level at the right price and this take communication, often our contractual platform stops us from providing some flexibility in our service levels and this barrier should be broken down where possible in order to reduce the instance of man power deployment thus reducing costs.
It goes without saying that the service level required for the Three Tenors festival might be a little different to that of a Marilyn Manson gig. Our managers must explore all opportunities to math service level expectation with ultimate delivery.
Long live the festivals, I say.
|
|
|
| | |
